1.Design: Organizing Elements:the elements of design and their interactions determine the visual character of every part of a design: type, text, graphics, backgrounds, etc.
2.Balance Color:there are weels you use when choosing color combinations.
3.Balance Positive and Negative Space:Positive space refers to places where visual information is, and negative space refers to where it isn't. Balancing a page by weight does not guarantee a balance in positive and negative space.
4.Balance the Weight of Graphic Elements:The "weight" of a graphic element is related to both its size and its density. To a lesser extent, weight is determined by color, with darker colors adding more weight than lighter ones. If a page contains many elements of many different shapes, sizes, and colors, achieving an agreeable balance can be difficult
5.Save Bright or Saturated Colors for Special Uses:Bright or saturated colors draw immediate attention, but only if used in limited amounts.
6.
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